A slogan is an advertising phrase that is used in the market to promote a product or service. Generally, the slogan is used together with the brand that identifies said product or service. We answer below the main concerns regarding How to register a Slogan in Argentina.
How to register a slogan in Argentina?
In accordance with the Law on Trademarks and Designations No. 22,362, advertising slogans can be registered as trademarks before the National Institute of Industrial Property (INPI) in Argentina.
There are two main requirements: it must be endowed with originality and must not have passed into general use.
The slogan is requested before the INPI for its registration as a trademark, for which the registration process is the same as for a trademark.
Yes, before the Law on Trademarks and Designations incorporated the possibility of registering a slogan as a trademark, they were protected under the protection of Law on Intellectual Property No. 11,723. That is, they were protected under the Copyright regime. In order for an advertising phrase to be protected under this regime, it must not only be original but also be a literary creation. Today it is possible to request protection under both regimes but it is important to note that the Copyright regime is declarative and therefore admits evidence on the contrary.
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Slogans can be registered as trademarks in Argentina and can also be protected under the Copyright system. If you wish to protect a Slogan in Argentina, contact us.